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Beauty
Guide to Skincare Qualifiers
The world of clean beauty can be so confusing, and there are so many different labels to consider – clean, organic, vegan, cruelty-free… Here’s a breakdown of the top 6 product qualifiers and exactly what they mean. Vegan- no animal products. This means no...
Indulging without the Guilt
One of our top goals when working with clients is helping them find a happy balance to enjoy their guilty pleasures without having the guilt afterwards.
Clients can have their cake and eat it too by creating structure around their indulgences.
Our head of nutrition, Erin Parekh said it best when on vacation:
“Embracing every morsel of my crispy fries and red wine brought great joy, but the truth is, I never fully went “off plan”. This made it easy to get back on track after vacation and still feel great after having my indulgences”.
Here are SWW’s tips on how to enjoy your indulgences and still stick to your meal plan to keep you on track.
Does Facial Massage Really Work? I Tried It and Here Are My Results
With jade rollers and gua sha tools in seemingly everyone’s beauty arsenal, facial massage is here to stay — but does the skincare ritual actually work as well as some claim? After years of inconsistently massaging my complexion, I decided to stick to a 30-day regimen...

Melinda Farina
Featured thought leader
Melinda is the Founder Beauty Brokers Inc. She is globally recognized as the “go to” aesthetic consultant, having vetted the best aesthetic specialists across the world and has been awarded by NYC premiere professional women’s affiliations, such as New York Women in Communications as a leading innovator, and entrepreneur in health and beauty.