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Lucy Goff, former fashion journalist launched LYMA following her own health struggles with septicaemia, a potentially life-threatening infection, after the birth of her daughter in 2012. After seeing several leading physicians and being prescribed all kinds of drugs making her feel worse, she started to experiment with supplements but couldn’t get back to her best self. After meeting Dr Paul Clayton, a world authority on preventative degenerative disease, she learnt that almost all supplements sold today deliver no proven benefits yet are still perfectly legal for sale. Paul prescribed her a protocol using peer-reviewed, patented ingredients Within weeks, she was feeling like herself again. Within months, she felt better than ever. This is what led her to eventually start Lyma. Daily Dose sat down with Lucy to learn more about Lyma and the supplement industry as a whole.
Daily Dose
Tell us about your transition from journalism and public relations, to becoming the founder of LYMA?
Lucy Goff
Every career role I’ve had has led me right here, to launching LYMA. My success in journalism and PR showed me that innovation is paramount. Finding that spark and creating something completely new is where the magic happens. When I discovered first-hand how effective a proven nutraceutical could be and yet really only the scientific community were aware, LYMA had to be born. It’s so inbuilt in me to shine a spotlight on movements which challenge people’s preconceived ideas and make them re-evaluate how they think. That’s where change happens and that’s where we start a wellbeing revolution.
Daily Dose
I understand you were battling septicaemia at the time you met Dr. Paul Clayton. Can you tell us what his treatment process was like and how that ultimately ended up curing your disease?
Lucy Goff
That was a mad time. I had this tiny newborn daughter to take care of but was too weak even to take care of myself. I caught septicaemia after her birth and had several leading physicians prescribe me a convoluted cocktail of different drugs, all of which made me feel worse. A chance encounter with Professor Paul Clayton who’s a world authority on preventative degenerative disease changed everything. He showed me that almost all the supplements sold today deliver no proven benefits, yet are still perfectly legal to sell.
The protocol Paul prescribed me (and one of the key benefits of the LYMA Supplement) focused on tackling chronic inflammation. Paul introduced me to the hidden category of evidence-based nutrition and prescribed me only peer-reviewed, patented ingredients – many of which you will find in the LYMA Supplement. These were each dosed at active levels, had a rigorous sourcing procedure and were formulated in a way that my body could actually absorb them. In a matter of weeks I felt fully restored and strong again.
Daily Dose
It seems you’ve coined the term, “Natural Engineering,” as the process used to create LYMA. Can you break that down, and how it relates to health and wellness?
Lucy Goff
Natural Engineering is the past meeting the future; fusing the genius of nature with next generation technology to create products that make a profound difference to human life. Our global team of scientists adapt that process to every aspect of our bodies to see where we can make the biggest leaps and that’s at the nucleus of everything LYMA creates.
Daily Dose
For people needing additional supplements in their diet, is there something they should specifically look for when purchasing, and what’s one thing everyone should know about the supplement industry?
Lucy Goff
No one wants to hear this but over 90% of supplements deliver no proven benefit. The market is completely unregulated and supplement claims are allowed to go wildly unproven. Clever marketing that alludes to the power of natural ingredients goes a long way. Ignore the BS and look for three things:
- Patented ingredients supported by peer-reviewed medical evidence, carried out by more than one research group.
- Dosage at the levels in the peer-reviewed medical evidence, not below
- Solid evidence in the research with validated studies done
At LYMA we are petitioning the British government hard to introduce this new threshold in the supplement market. We propose that those who adhere to the threshold, based on ethical and evidence-based nutrition, are allowed to talk about the health benefits and the science behind the ingredients. This enables customers to identify products that can truly make a difference to their health and wellness, as opposed to those that don’t.
Daily Dose
What makes the LYMA Supplement so different from everything else out there?
Lucy Goff
Evidence. Pure and simple scientific proof. The LYMA Supplement is the first and only formula in the world that is engineered with ten patented ingredients at their proven dosage levels – developed to the same level as a pharmaceutical drug. Unlike the rest of the industry every single one of LYMA’s ingredients hasn’t just been proven in a private clinical study paid for by that brand, they have been proven in independent medical journals. Our customers don’t have to hope the LYMA Supplement will work, they know it will because the studies have already proved it for them.
Daily Dose
Dr. Graeme Glass says the LYMA Laser can stop your skin from aging. Is this actually possible?
Lucy Goff
Yes, it’s 100% possible to stop the skin from aging with ‘low-level laser therapy’ (LLLT). LLLT penetrates the skin, heating up cells by a miniscule 100th of a degree: the exact temperature to trigger a genetic switch to switch off the cells associated with aging and switch the ones associated with renewal on. Dr Graeme Glass has written and published several medical papers on this revolutionary technology and LYMA is the first brand to have harnessed the power in a device that is safe to use at home.
Daily Dose
You’re pioneering the industry in so many ways, one is by making treatments that were only available in person, at home. Do you think at-home care can replace in-person treatments? How effective can this be in preventing disease and preserving health?
Lucy Goff
It’s more about giving customers choice and control over their treatment. While the LYMA Laser is unrivalled in tackling signs of aging – fine lines and wrinkles, scars, pigmentation, rosacea, it’s also complimentary to in-clinic treatment. We work with aestheticians who use the device as part of their treatments, the Laser helps speed up skin recovery following cosmetic surgery and also, maintains results between professional treatments.
Daily Dose
It’s incredible to see how you’ve grown in such a short time. Where do you see LYMA in 10 years?
Lucy Goff
Becoming the benchmark for efficacy in people’s everyday lives, whether it’s the best technology or the most effective health and beauty solutions. Through fully backed scientific endeavour, LYMA will continue to deliver on the things that are important to today’s consumers and show them that they can expect the world and get it.
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